← All work Integrated Marketing

Ekya Schools

A chain of K-12 educational institutions. I supported integrated marketing and communication initiatives across digital, print, and on-ground channels to strengthen parent engagement, event participation, and brand visibility.

Client
Ekya Schools
Role
Marketing & Communications
Sector
K-12 Education
Channels
Print · Digital · On-ground

Across a school network, communication has to work everywhere at once: on a newspaper page a parent reads at breakfast, on a ticket handed out at an event, and in a post scrolling past on a phone. My role was to keep that message coherent across every channel.

Print & offline communication

Tangible touchpoints that meet parents and the wider community in the physical world, designed and written to feel unmistakably part of one school brand.

Newspaper insert

Ekya Schools, Nice Road newspaper insert, front. Ekya Schools, Nice Road newspaper insert, back.

Campus insert

Ekya Schools campus insert, front. Ekya Schools campus insert, back.

Brochure

Ekya Schools brochure, page 1. Ekya Schools brochure, page 2. Ekya Schools brochure, page 3. Ekya Schools brochure, page 4.

Booth

Ekya Schools, event booth content.

Entry ticket

Ekya Schools, entry ticket, front. Ekya Schools, entry ticket, back.

Digital & stakeholder communication

The online half of the same story: a website landing page and social content that carried the brand across platforms (LinkedIn, Instagram, and X), each tuned to its audience while staying on message.

Ekya Schools website landing page for the Byrathi campus (scroll to view the full page).
Website landing page, Byrathi campus (scroll ↕)
Social reel. “Buckle up, it's game time!”

The takeaway

Integrated communication is less about any single asset and more about the through-line: the same voice, promise, and identity showing up consistently whether a parent meets the school in print, online, or in person.