A year-round voice for The Autonomous
A two-day summit on software-defined autonomy, and a LinkedIn page that had to stay alive the other 363 days. Seven months of content, one voice. Here is how it went.
The challenge
The Autonomous brings the industry together for two days in Vienna. My job was the rest of the year: keeping a specialist audience of engineers, executives and partners engaged on LinkedIn while the programme was still being written. Speakers landed month by month, the agenda shifted, and every announcement had to sound like one voice.
One system, every format
I owned the LinkedIn content end-to-end for seven months: 46 posts, nine newsletters, four carousels and five films, all briefed, written and published on one system so the feed read as a single voice.
- 01
Audience & goal
Speak to industry leaders and keep them engaged all year toward the Main Event.
- 02
Design brief
Set the message, flow and visual direction before anything was designed.
- 03
One visual system
One palette, one type, one layout, so the feed read as one voice.
- 04
Format to intent
Static to announce, carousel to explain, video for energy.
- 05
Publish & refine
A steady cadence, honest analytics, and what worked fed back into the next brief.
Across the seven months, that produced:
- Announcement and speaker-reveal posts across the calendar
- Four multi-slide carousels: the Masterclass, the Disruptors' Track, What awaits you, and 7 days to go
- Five films cut for the feed and captioned for silent viewing
- Nine monthly newsletters, January to September
- A design brief for every asset the design team produced
Static posts
Single-frame announcements, speaker reveals and key messages, held to one visual language.
Selected static posts.
Carousels
Multi-slide narratives for deeper topics, sequenced so each swipe earns the next.
Four carousel posts. Swipe, or use the arrows, to move through each deck.
Films
Motion for the moments that needed energy: teasers, speaker reveals and the virtual pass, cut for the feed. Tap a film to play it.
The newsletter
Nine issues from January to September: keynotes, the agenda, new speakers, workshops and the final call, each one written and designed to a single template.
Nine issues, January to September 2025. Hover a card to scroll through the issue, click to read it in full.
What worked
- Paid bought reach, organic built the audience. Sponsored impressions overtook organic from May, but every one of the 353 new followers arrived organically.
- The run-up compounds. Organic impressions roughly tripled between February and August as the agenda, speakers and the Disruptors' Track landed.
- Search became discovery. In the final week the page appeared in 456 searches, up 22.6%, with people looking for the event by name.
What seven months delivered
A single-event page that grew a genuine year-round audience, not just a spike around the dates.
All figures cover 1 February to 24 August 2025, from LinkedIn page analytics.
Paid bought the reach from May onward. Every new follower came organically.
Testimonials
From day one, she impressed us with her passion for content and storytelling, her ability to learn incredibly fast, and how quickly she grew into the role. Her creativity, reliability, and collaborative spirit made her an invaluable member of the team.
Sanjana was a great supporter of our Autonomous event and a truly valuable member of the MarCom team. We were grateful for all her efforts and contributions throughout her time with the team.
It was such a pleasure having Sanjana on the team. Her great energy, positive spirit, and cheerful presence made a real difference.
